Meet the Owner

Who's Behind Call Me Darlin' Boutique

Hey Darlin’! So glad you are here! 
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I'm Yuri and I'm the proud owner of Call Me Darlin’ Boutique! 🌻🤗
The Call Me Darlin’ name was inspired by my wonderful husband's nickname for me which is “Darlin”.  My husband is a hardworking Transmission Lineman who has giving me unconditional support and encouragement to follow my dream of owning my own business ⚡💗
My husband and I have a love for travel, the outdoors, live music, animals, and of course our family! 🎶🌄🐕🚙💕
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This boutique started out of a love for clothing as well as a dream of becoming my own boss after being overworked, underappreciated and underpaid for so long. Now I get a chance to share my style with anyone that appreciates fashion and wants to celebrate their own uniqueness!
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Growing up in different parts of the country, along with having a Mexican heritage, has made me appreciate and admire so many different styles of clothing. I spent my childhood living in the city in California, pre-teens in the mountains of Montana, teens in rural California, and adulthood here in the Texas hill country.
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I remember as a little girl, my mom would always dress to impress even if it was just another day at home. She loved dressing western, boho, and classic since she grew up in both Mexico and the U.S. I've always admired her sense of style. As an adult, this made me realize even more why I love fashion and dressing up even when I’m just working from home.
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Clothing and style can be inspired by so many different elements of your life! Call Me Darlin's focus is on finding pieces for you to feel great in whether you’re out at a live concert with friends, exploring the city, mingling at an event, or just simply lounging at home! 🎶🍷🏙️🍿📺